{"title":"Yamamasa Koyamaen","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eCultivating Excellence: The Heritage of Yamamasa Koyamaen\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eRooted in Uji, Kyoto—a region celebrated for over 800 years as the cradle of Japanese tea—Yamamasa Koyamaen began its legacy as a dedicated tea farm at the very start of the Edo period. In 1861 (the first year of the Bunkyu era), the estate officially established itself as a premium tea wholesaler. Remarkably, the brand still owns and cultivates its original tea fields in that very same historic location, keeping centuries of agricultural heritage alive.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eThe Studio Philosophy: \"Taste First\"\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eRather than running a standard mass-production factory, Yamamasa Koyamaen operates its facility like an artisan studio. The brand gathers the finest green tea leaves sprouting across the southern hills of Kyoto, keeping the exceptional terroir of Uji at the absolute center of its blends.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe master blenders handle the vibrant leaves like artists working with delicate green pigments. Instead of relying on automated machinery or rigid numerical data, these artisans guide their process through deeply refined human senses—touch, sight, aroma, and taste. Raw leaves are adjusted and blended multiple times to achieve a flawless balance, ensuring the final cup always favors flavor above all else.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eGlobal Standing, Uncompromised Standards\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThis uncompromising, sensory-driven approach has earned the brand international renown, making its name highly respected within the refined world of traditional tea ceremonies. Today, Yamamasa Koyamaen supplies premium matcha and green tea to greater than 1,000 discerning tea shops that rely on their consistency.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eTo ensure maximum focus remains entirely on crafting the highest quality tea, the brand refrains from direct international shipping, choosing instead to deliver its world-class selections overseas exclusively through hand-picked, dedicated regional trading partners.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/9368\/3628\/collections\/index-05.jpg?v=1781715723","url":"https:\/\/nishizawa-en.com\/collections\/yamamasa-koyamaen.oembed","provider":"Nishizawa En","version":"1.0","type":"link"}