{"product_id":"izumi-no-shiro","title":"Izumi no Shiro","description":"\u003ch2 class=\"p1\"\u003e\u003cb\u003eSmooth, Umami-Rich Japanese Matcha from Kyoto\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eIzumi no Shiro (泉の白)\u003c\/b\u003e is a Japanese matcha produced by \u003cb\u003eShogyokuen\u003c\/b\u003e, a long-established tea producer based in Kyoto. It has a vibrant green color, smooth texture, and rich umami, balanced by a clean, refreshing character.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWith its approachable profile and strong matcha flavor, Izumi no Shiro is well suited to everyday enjoyment and traditional tea preparation.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eFlavor Profile\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eThe flavor has a fresh vegetal character with pronounced umami and a smooth, rounded texture. Gentle sweetness and light astringency provide balance, leaving a clean finish.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eA Refined Everyday Matcha\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eIzumi no Shiro is a versatile choice for matcha drinkers looking for a \u003cb\u003esmooth Japanese matcha with noticeable umami\u003c\/b\u003e. Its vibrant color, clean flavor, and creamy texture make it enjoyable as a traditional cup of matcha while remaining approachable enough for regular use.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eBest For\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eIzumi no Shiro is particularly suited to:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003e\n\u003cb\u003eUsucha (thin tea)\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cb\u003eEveryday matcha\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cb\u003eTraditional tea preparation\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cb\u003eMatcha lattes\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003eShogyokuen's Izumi no Shiro is specifically positioned as an \u003cb\u003eusucha matcha\u003c\/b\u003e, making thin-tea preparation its primary use. It can also be enjoyed in matcha lattes for those who prefer a more pronounced matcha flavor.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eHow to Prepare Izumi no Shiro\u003c\/b\u003e\u003c\/h2\u003e\n\u003ch3 class=\"p1\"\u003e\u003cb\u003eUsucha (Thin Tea)\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eYou will need:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003e1.5–2g matcha\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e60–70ml water\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eWater at 75–80°C \/ 167–176°F\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eBamboo whisk (chasen)\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eMatcha bowl (chawan)\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eSifter\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eSteps:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li2\"\u003eSift the matcha into a warmed chawan.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eAdd the hot water.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eWhisk briskly in a W or M motion until a fine layer of froth forms.\u003c\/li\u003e\n\u003cli class=\"li2\"\u003eEnjoy immediately.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eAbout Shogyokuen\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eShogyokuen\u003c\/b\u003e is a historic Japanese tea producer founded in \u003cb\u003e1827\u003c\/b\u003e and based in Kyoto. The company specializes in Japanese tea, including matcha, and continues to produce tea from its Kyoto facilities.\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003c\/h2\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li2\"\u003e\n\u003cb\u003eProduct:\u003c\/b\u003e Izumi no Shiro Matcha\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cb\u003eProducer:\u003c\/b\u003e Shogyokuen\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cb\u003eOrigin:\u003c\/b\u003e Kyoto, Japan\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cb\u003ePreparation:\u003c\/b\u003e Usucha\u003c\/li\u003e\n\u003cli class=\"li2\"\u003e\n\u003cb\u003eBest For:\u003c\/b\u003e Everyday matcha, traditional preparation, and matcha lattes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"p1\"\u003e\u003cb\u003eStorage\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eStore tightly sealed in a cool, dry place away from direct sunlight, heat, moisture, and strong odors. Minimize exposure to air to help preserve freshness and aroma.\u003c\/p\u003e","brand":"Shogyokuen","offers":[{"title":"40g","offer_id":46924714868908,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":46924714901676,"sku":null,"price":53.99,"currency_code":"USD","in_stock":true},{"title":"200g","offer_id":46924714934444,"sku":null,"price":92.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/9368\/3628\/files\/Izumi_no_shiro_35b28482-7800-46bf-a1ae-d363c855696f.heic?v=1786765798","url":"https:\/\/nishizawa-en.com\/es\/products\/izumi-no-shiro","provider":"Nishizawa En","version":"1.0","type":"link"}