Hatsu Mukashi Shogyokuen

Rich, Umami-Focused Matcha from Kyoto, Japan

Hatsu Mukashi (初昔) is a premium Japanese matcha produced by Shogyokuen, a historic tea producer based in Kyoto. Made from carefully selected tencha, Hatsu Mukashi has a rich umami character, creamy texture, natural sweetness, and a deep, satisfying finish.

Its full-bodied profile makes it well suited to both usucha (thin tea) and koicha (thick tea), offering a versatile option for traditional matcha preparation.

Flavor Profile

Rich umami leads the cup with deep vegetal notes and a creamy, full-bodied texture. Subtle nutty character and natural sweetness add balance, followed by a smooth, lingering finish with very little bitterness.

A Rich, Full-Bodied Matcha

Hatsu Mukashi has the depth and texture associated with higher-grade matcha, making it particularly enjoyable when prepared traditionally. Its substantial body allows the flavor to remain present as the tea becomes more concentrated, while its smooth character keeps the cup balanced.

The blend includes Samidori and Saemidori cultivars, both used in Japanese tea production for their distinctive flavor and umami characteristics.

Best For

Hatsu Mukashi is particularly suited to:

• Usucha (thin tea)
• Koicha (thick tea)
• Traditional matcha preparation
• Matcha lattes

Its rich flavor and creamy texture also make it a good choice for a more robust matcha latte.

How to Prepare Hatsu Mukashi

Usucha (Thin Tea)

You will need:

• 1.5–2g matcha
• 60–70ml water
• Water at 75–80°C / 167–176°F
• Bamboo whisk (chasen)
• Matcha bowl (chawan)
• Sifter

Steps:

1. Sift the matcha into a warmed chawan.
2. Add the hot water.
3. Whisk briskly in a W or M motion until a fine layer of froth forms.
4. Enjoy immediately.

Koicha (Thick Tea)

You will need:

• 3–4g matcha
• 30–40ml water
• Water at 70–75°C / 158–167°F

Sift the matcha into the bowl. Gradually add the water and knead slowly with the whisk until the tea becomes thick and smooth. Koicha should have a dense, concentrated texture rather than a frothy surface.

About Shogyokuen

Shogyokuen is a historic Japanese tea producer founded in 1827 and based in Kyoto. The company specializes in Japanese tea, including matcha, and has a long history of tea production and blending.

Product Details

• Product: Hatsu Mukashi Matcha
• Producer: Shogyokuen
• Origin: Kyoto, Japan
• Cultivars: Samidori & Saemidori
• Type: Cultivar blend
• Harvest: First Flush
• Preparation: Usucha & Koicha
• Best For: Traditional matcha, usucha, koicha, and matcha lattes

Storage

Store tightly sealed in a cool, dry place away from direct sunlight, heat, moisture, and strong odors. Minimize exposure to air to help preserve freshness and aroma.