Jo-Betsugi

Matcha "Jo-Betsugi" – 30g
(Premium Grade)

Jo-Betsugi is a meticulously crafted matcha that showcases a rich aroma and exceptional smoothness. Made with a strong commitment to quality, this matcha is produced with care and attention at every stage—from cultivation to stone milling. The result is a mellow, flavorful tea with minimal bitterness, making it a truly enjoyable experience whether prepared traditionally or in a modern style.

Key Features:

• Made with matcha from Nishio, Aichi Prefecture—Japan’s largest and most renowned matcha-producing region. Nishio’s ideal climate and fertile soil produce tea leaves with a naturally rich aroma and deep flavor.
• Carefully crafted to preserve the full fragrance and natural umami of premium matcha.
• Handcrafted with dedication and time, reflecting traditional Japanese tea-making craftsmanship.
• Exceptionally smooth with low bitterness—perfect for those who appreciate refined, high-quality matcha.
• Ideal for usucha (thin matcha) and luxurious matcha lattes.

How to Prepare Matcha (Usucha – Thin Matcha Style):

1. Sift 1 to 2 grams (about 1/2 to 1 teaspoon) of matcha into a matcha bowl (chawan) to remove clumps.
2. Heat water to about 75–80°C (170–175°F).
3. Add about 60–70 ml (2–2.5 oz) of hot water to the bowl.
4. Whisk briskly in a zigzag or “M” motion using a bamboo whisk (chasen) until a fine froth appears on the surface.
5. Enjoy immediately.

For a matcha latte, simply mix the sifted matcha with a small amount of hot water to make a paste, then add steamed milk of your choice and sweeten to taste.