Izumi no Shiro

Smooth, Umami-Rich Japanese Matcha from Kyoto

Izumi no Shiro (泉の白) is a Japanese matcha produced by Shogyokuen, a long-established tea producer based in Kyoto. It has a vibrant green color, smooth texture, and rich umami, balanced by a clean, refreshing character.

With its approachable profile and strong matcha flavor, Izumi no Shiro is well suited to everyday enjoyment and traditional tea preparation.

Flavor Profile

The flavor has a fresh vegetal character with pronounced umami and a smooth, rounded texture. Gentle sweetness and light astringency provide balance, leaving a clean finish.

A Refined Everyday Matcha

Izumi no Shiro is a versatile choice for matcha drinkers looking for a smooth Japanese matcha with noticeable umami. Its vibrant color, clean flavor, and creamy texture make it enjoyable as a traditional cup of matcha while remaining approachable enough for regular use.

Best For

Izumi no Shiro is particularly suited to:

• Usucha (thin tea)
• Everyday matcha
• Traditional tea preparation
• Matcha lattes

Shogyokuen's Izumi no Shiro is specifically positioned as an usucha matcha, making thin-tea preparation its primary use. It can also be enjoyed in matcha lattes for those who prefer a more pronounced matcha flavor.

How to Prepare Izumi no Shiro

Usucha (Thin Tea)

You will need:

• 1.5–2g matcha
• 60–70ml water
• Water at 75–80°C / 167–176°F
• Bamboo whisk (chasen)
• Matcha bowl (chawan)
• Sifter

Steps:

1. Sift the matcha into a warmed chawan.
2. Add the hot water.
3. Whisk briskly in a W or M motion until a fine layer of froth forms.
4. Enjoy immediately.

About Shogyokuen

Shogyokuen is a historic Japanese tea producer founded in 1827 and based in Kyoto. The company specializes in Japanese tea, including matcha, and continues to produce tea from its Kyoto facilities.

Product Details

• Product: Izumi no Shiro Matcha
• Producer: Shogyokuen
• Origin: Kyoto, Japan
• Preparation: Usucha
• Best For: Everyday matcha, traditional preparation, and matcha lattes

Storage

Store tightly sealed in a cool, dry place away from direct sunlight, heat, moisture, and strong odors. Minimize exposure to air to help preserve freshness and aroma.